MAP Policy & Big Box Distribution Agreements


Novel Erotics, Inc.

Minimum Advertised Pricing Policy & Amazon/Big Box Distribution Agreements

Effective July 1, 2017, a Minimum Advertised Price (MAP) on all Novel Erotics (referenced as NE) branded products will be in effect. International accounts must reflect pricing as translated into their local currency.

Novel Erotics is focused on building a brand of strong recognition and a high perceived value. By not adhering to the established Minimum Advertised Price (MAP) a reseller can have a dramatic effect of diminishing from the perceived value of the Novel Erotics brand and products.

Our MAP pricing policy is intended for consumers to purchase from other resellers based on loyalty and customer care expectations. Therefore, wholesale and distributor purchasers will need to agree and abide by the following requirements and restrictions.

The MAP policy shall work under the following guidelines:

  • The Minimum Advertised Price for any NE branded product shall not be less than 10% below the current Manufacturer’s Suggested Retail Price (MSRP) as published on the NE price sheet. MAP pricing is established by NE and may be adjusted by NE at its sole discretion.


  • The MAP policy applies to all advertisements of Novel Erotics branded products in any and all media, including, but not limited to, flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, Internet or similar electronic media, television, radio, and public signage.


  • The MAP policy is not applicable to: 1) Any in-store advertising that is displayed only in the store and not distributed to any customer(s) outside of their store. 2) Any email newsletters sent to your customer database.


  • If pricing is displayed in other than a brick and mortar retail store, any strike-through or other alteration of the Minimum Advertised Price is prohibited.


  • MAP applies only to advertised prices and does not apply to the price at    which the products are actually sold or offered for sale to an individual consumer within the dealer’s retail location or over the telephone. ME distributors remain free to sell these products at any price they choose.


  • MAP does not establish maximum advertised prices. All dealers and sales representatives may offer NE products at any price in excess of the MAP.


  • NE's MAP policy does not in any way limit the ability of any dealer to advertise that “they have the lowest prices” or, they “will meet or beat any competitors price”, that consumers should “call for a price” or phrases of similar import as long as the price advertised or listed for the products is not less than MAP.


  • Distributor agrees to hold all trademarks and copyrights of Novel Erotics as the property of Novel Erotics.


  • Intentional or repeated failure to abide by this policy will result in   termination of Distribution/Wholesale agreements, or sales representatives. NE does not intend to do business with Distributor or sales representatives who degrade the image of NE and its products. It is GD’s sole discretion whether or not to provide prior notice or issue warnings before taking any action under this policy.


  • E-Bay and Other Auction Web Sites Policy:
    • “Buy it Now” options must be listed at a price equal to MAP or greater.
    • For auctions the reserve and/or opening bids must start at MAP without a “Buy it Now” option.
    • Best Offer Auctions Are Not Allowed


  • Amazon/ Box Retailer Policy
    • Distributors, retailers, or other reseller of Novel Erotics Branded Products are expressly forbidden to sell NE Branded products on online big-box retailer sites without written consent from an authorized representative of Novel Erotics.


  • Distributors or Sales representatives of NE products will be responsible for communicating the NE MAP policy and Big Box policy to any new or existing reseller.


Any questions about this policy should be directed to